Email verification is a process of ensuring that an email address is valid and accurate. This is important to maintain high deliverability rates, protect your sender reputation, and optimize your marketing campaigns. There are 9 ways to verify business emails without sending an email: use an email verification tool, check the syntax of an email address, perform a domain existence check, ping the server, conduct an IP address lookup, check the MX records, check the DNS records, and check against blacklists.

There are verify business emails reasons for an email to be considered invalid, including a typo, disposable email addresses, and more. Invalid or fake emails will cause your messages to bounce and waste valuable marketing resources. This can also damage your deliverability rate and hurt engagement. In some cases, it may be necessary to contact a deliverability consultant to resolve the issue.

The Complete Guide to Cleaning Your Email Database for Better Deliverability

Many companies use third-party tools to verify email addresses in bulk. These tools can be as simple as a free email checker or more complex solutions such as Bouncer, Clearout, Emailable, Neverbounce, Zerobounce, and BriteVerify. They typically check for a variety of factors, such as checking the syntax of an email address for errors like missing “@” symbols, invalid domain format, extra spaces, and special characters in invalid positions. They also often check for SMTP checks, perform an XML lookup, and run a DNS lookup.

Email validation is a critical step in building and cleaning your list to ensure that you’re only sending emails to active recipients. It can help you improve your deliverability rates, reduce spam complaints, increase engagement, and improve data accuracy.